Optimal Guest Experience: The Success Story of Restaurant Company Europe
Since 2020, Debuut and Loetje Group have united to form the leading Restaurant Company Europe (RCE). With more than 75 restaurants and cafés in strategic locations across medium to large cities in the Netherlands, RCE has become the largest hospitality group in the country. The portfolio includes a variety of strong restaurant concepts with multiple locations, such as Loetje, Happy Italy, and Beers & Barrels, as well as unique venues like Waag in Leiden and De Vooruitgang in Eindhoven.
The success of RCE can be attributed to a combination of factors, with optimal guest experience at the heart of it. Hospitality and high-quality products are the pillars of this success, but other elements also play a crucial role. Music, lighting, and temperature together form the ‘golden triangle’ within RCE’s hospitality establishments.
Muziek speelt een integrale rol in de strategie van RCE en wordt beschouwd als een vast marketinginstrument voor de horecaformules. Xenox speelt hierin een belangrijke rol door muzieksystemen te leveren. Hierdoor draagt Xenox bij aan de gewenste sfeer in de vestigingen van RCE. Op maat gemaakte, voorgeprogrammeerde afspeellijsten zijn ontwikkeld voor verschillende momenten van de dag, variërend van ochtend tot avond en van rustige tot drukke momenten. Zo wordt een consistente en passende achtergrondmuziek geboden die aansluit bij de identiteit en het concept van elke locatie.
Want to experience the atmosphere for yourself? Click the button below to listen to a preview. Hearing is believing!
The combination of hospitality, high-quality products, and a carefully crafted atmosphere are the pillars of the success of Restaurant Company Europe.
For example, in Happy Italy restaurants, the day starts with Easy Soul music, creating a relaxed atmosphere for the beginning of the day. By midday, around four o’clock (Primetime), the tempo picks up with Funky Soul. While not every RCE establishment has its own playlist, careful attention is paid to selecting the playlist that best fits the specific concept of each location.
The collaboration between Xenox and RCE goes beyond just providing music systems. Together, they aim to exceed guest expectations and offer them an unforgettable experience with every visit to an RCE establishment. Through the right music and a carefully curated atmosphere, they help create a unique and consistent experience across all RCE locations.
With a focus on quality, hospitality, and experience, Restaurant Company Europe continues to lead the Dutch hospitality sector.
FACTS & FIGURES
• Xenox Music since: Januari 2015
•Tailored Music Formats for Each Concept
• Music / Media Managers // X-Radios
• Implementation // Project Management // Logistics
• Helpdesk and support for all cafés and restaurants of Restaurant Company Europe