Step into the enchanting world of Cosmo Hairstyling, where since 1986, the art of hair care and styling has been mastered to perfection. With nearly 50 salons across the Netherlands, Cosmo has always been at the forefront of the latest trends in beauty and fashion. But what is the secret behind the success of this brand?
To learn more about Cosmo Hairstyling, we spoke with Martin Oostveen, Operational Manager Franchise at Cosmo Hairstyling. “At Cosmo Hairstyling, it’s all about the customer and the overall experience,” says Martin. “We don’t just want to provide the best hair service; we also want to create an environment where customers feel special and pampered, and the right music certainly plays a big part in that.”
The search for that total experience led Cosmo Hairstyling to Xenox, where the initial contact was crucial in understanding the core values of Cosmo Hairstyling and the needs of its customers. Martin explains: “We want to be modern and high-end, but also fashion-conscious, surprising, and trendsetting. Our customers need to feel that they are part of something special, which is why we were looking for a partner who could translate our vision into a harmonious musical experience.”
Ron Klijn, music specialist at Xenox, faced the challenge of seamlessly translating this feeling into music. The goal was to create a musical experience that combines the feeling of high-end luxury with a light, optimistic atmosphere. Martin emphasizes: “We don’t just want music as background; we want it to enrich the senses. The feeling of luxury and well-being plays a crucial role.”
Ron explains: “In our music selection, we consciously chose tropical vibes that evoke a sense of relaxation and positivity. The vibrant energy of Ibiza adds an exciting dynamic, while a touch of glitter and glamour elevates the experience. All of this comes together to create a unique sound that perfectly aligns with Cosmo Hairstyling’s brand identity.” The music selection takes into account the rhythm to maintain a constant, immersive atmosphere while keeping diversity. With a tempo ranging from 100 to 120 bpm, the desired energy and a pleasant flow are created.
We don’t just want music as background; we want it to enrich the senses.
Martin Oostveen, Operational Manager Franchise Cosmo Hairstyling
In addition to the Branded Music Channel heard throughout the salons, Xenox has developed a separate music channel for some Cosmo Hairstyling salons, specifically for the wellness area. This channel is designed to create a calm and revitalizing atmosphere. The melodies, harmonies, and rhythms are carefully selected to promote a sense of relaxation and positive energy, with an emphasis on soothing sounds and refined instrumental compositions. With this, Cosmo goes a step further in seamlessly integrating music into the overall concept.
For Cosmo Hairstyling, it is crucial that the music contributes to a vibrant atmosphere in the salons, where both customers and staff feel welcome. Martin emphasizes: “It’s not just about the hair treatment you receive; it’s about the overall experience. We want customers to feel special from the moment they walk in.”
Together with Xenox, Cosmo Hairstyling has found harmony between music and ambiance, reflecting the brand’s unique identity and enriching the customer experience. This successful partnership continues to pamper Cosmo Hairstyling’s customers with the perfect symphony of style and music.