At Xenox, we are excited to spotlight our newest client: Norah, the leading women’s clothing store.
Norah has steadily grown since 2014 and now has more than 90 stores across the Netherlands and Belgium. It’s been an impressive journey, and we are proud to be a part of Norah’s success story.
It all began with an initial meeting with Norah’s team at our office in Tricht to better understand the Norah brand. We explored Norah’s core values and listened to the needs of their diverse customer base. As Sylvana Theeboom, Marketing Coordinator at Norah, expressed: “Our discussions led to the selection of music that perfectly matches the desired atmosphere in the Norah stores.”
Careful Selection
The custom-made music channel, Norah Radio, features a music profile that includes current, friendly, and warm tunes, ranging from the ’80s to the present. We’ve carefully chosen tracks that are recognizable but also have a quirky twist, creating a unique atmosphere. The music is designed to subtly engage customers, giving them a warm and welcoming feeling.
Tracks with a Danceable Touch
Norah Radio also occasionally includes Dutch-language music and tracks with a danceable vibe, but without the typical club feel. We’ve carefully selected pop tracks that create a pleasant and energetic atmosphere, ensuring that customers have a positive experience while shopping. We avoid explicit lyrics and coarse language to make the in-store experience as enjoyable as possible.
Our discussions led to the selection of music that perfectly matches the desired atmosphere in the Norah stores.
Sylvana Theeboom, Marketing Coordinator at Norah
With Norah as our valued client, we aim to elevate the Norah experience by providing the perfect musical backdrop. It’s a wonderful brand where we bring together music and fashion to create an enjoyable shopping experience for everyone who visits the Norah stores.
Together, we ensure that Norah always hits the right note!