At OFM., everything revolves around the total experience for men. Since its founding in 2002, OFM. has distinguished itself as a successful men’s fashion chain with 21 stores across the Netherlands. The secret behind this success lies not only in their unique approach focused on men but also in their ongoing drive for innovation and a surprising experience – a “mensperience”! From the very beginning, the brand has aimed for a distinctive approach, where sometimes things can be a bit edgy, sparking conversation. Key pillars for OFM. are: personal, accessible, and attention-grabbing.
An essential part of the experience is the music that plays in the stores. From the start, music has been an integral part of the OFM. formula. As their music partner, we have been working together since 2015 and have grown alongside the brand’s developments. Our focus is on creating a unique musical atmosphere that not only appeals to customers but also stimulates and surprises them. We achieve this through two Branded Music Channels: OFM. Daytime and OFM. Primetime.
Music that perfectly complements the store experience.
At OFM., we provide a carefully curated music selection that perfectly matches the ambiance of the store environment. The day starts with relaxed tunes that gradually transition into bold, raw, and characterful melodies as the day progresses. This music selection is infused with a mix of blues, funk, and soul, making you feel like a rockabilly hero as you stroll through the store.
The OFM. Music Channels capture the essence of powerful “manly” music, occasionally with sounds reminiscent of Tarantino films or TV series like Peaky Blinders and Suits. We aim to create an atmosphere steeped in the gritty, tough, and funky vibe of these music genres, offering a unique experience for both customers and staff.
The tempo and mood of the music are carefully crafted to enhance the diversity of the product range and give the stores their own distinct identity. Our goal is not just to provide background music, but to create an overall atmosphere in which customers feel welcome and inspired.
Music is a supportive element, alongside coffee, beer, and other surprises that customers encounter during their visit to an OFM. store. The strength of Only for Men lies not only in offering quality products and a strong online presence but also in the ongoing attention to the overall experience in their physical stores.
The OFM. Music Channels capture the essence of powerful ‘manly’ music, sometimes with sounds reminiscent of Tarantino films or series like Peaky Blinders and Suits.
