For several years now, we have been proud of our close collaboration with Heinde & Ver, where we provide custom-tailored music for their ‘unlimited dining’ restaurants. Recently, Heinde & Ver has taken an exciting new step in their development and entered the future with the simplified name ‘Heinde.’ This new approach retains the familiar closeness indicated by their previous name, but with even more power and a fresh look.
Our partnership with Heinde has always been based on creating the perfect harmony between their brand story and the musical atmosphere in their restaurants. We are pleased that our musical partnership now plays a central role in this new concept. Together, we have refined the music format to ensure that everything aligns seamlessly. This is why we love our work: collaborating with our clients to bring a brand story to life not only visually, but also sonically!
On to a new musical journey with Heinde! 🎶
Rebranding
The rebranding of Heinde & Ver is ambitious and represents a complete transformation. A revision of the logo, the corporate identity, and the full interior design of all their locations forms the foundation of this change. The debut of this new style took place in Almelo, where the first revamped location opened its doors on September 21st. This marks the beginning of a series of transformations, with each location set to undergo a makeover in the near future.
Completely in Our Habitat
“True enjoyment only happens when you feel at home. You experience that homey feeling in everything we do,” emphasizes Myrthe Schmeets, Formula Manager at Heinde. Her words capture the essence of Heinde’s goal in this rebranding: to create a warm and welcoming atmosphere where guests feel at home, with every detail carefully aligned to enhance that experience.
“With the recent reopening of the Almelo location and the upcoming transformations of their other locations, Heinde is ready to pamper and surprise its guests in the future. Myrthe adds, “We are convinced of the importance of the right music and an inviting interior. That’s why our partnership with Xenox is so valuable.” Together, we are working to ensure that the musical experience seamlessly aligns with the renewed identity of Heinde, helping to create that warm, homely feeling.”
We are convinced of the importance of the right music and an inviting interior.
That’s why our partnership with Xenox is so valuable.
Myrthe van Schaik – Schmeets, Manager at Club Culinair – Heinde Franchise
