Purdey chooses tailor-made music for their stores.
We’ve got another amazing client on board: Purdey! 🛍✨ We’re providing the music for their stores, and the installation of our music systems is currently in full swing. We’re excited to shine a spotlight on this new partnership.
Purdey has a rich history, dating back to 1980 when Neel and Tim Wolters opened the very first store in the Netherlands. Since then, Purdey has expanded rapidly, opening a second store in Apeldoorn in 1988. Today, the Netherlands is home to 26 beautiful Purdey stores.
What makes Purdey so special is their inspiration drawn from the vibrant city of London in the design of their stores. From the facade to the floor, and from the display cabinets to the coffee corner, everything oozes style. A blend of great design, beautiful materials, perfect fit, and clothing that strikes the right balance between basics and fashion. Anyone who has shopped at Purdey knows they’ll spoil you with great styling advice and truly excellent coffee. We’re proud to enhance that atmosphere with tailor-made music channels.
What makes Purdey so special is their inspiration drawn from the vibrant city of London for the design of their stores. From the façade to the floor, and from the display cabinets to the coffee corner, everything exudes style.
Explore the stylish brand and collection of Purdey on their website.
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Heinde, always close, never far away
For several years now, we have been proud of our close collaboration with Heinde & Ver, where we provide custom-tailored music for their ‘unlimited dining’ restaurants. Recently, Heinde & Ver has taken an exciting new step in their development and entered the future with the simplified name ‘Heinde.’ This new approach retains the familiar closeness indicated by their previous name, but with even more power and a fresh look.
Our partnership with Heinde has always been based on creating the perfect harmony between their brand story and the musical atmosphere in their restaurants. We are pleased that our musical partnership now plays a central role in this new concept. Together, we have refined the music format to ensure that everything aligns seamlessly. This is why we love our work: collaborating with our clients to bring a brand story to life not only visually, but also sonically!
On to a new musical journey with Heinde! 🎶
Rebranding The rebranding of Heinde & Ver is ambitious and represents a complete transformation. A revision of the logo, the corporate identity, and the full interior design of all their locations forms the foundation of this change. The debut of this new style took place in Almelo, where the first revamped location opened its doors on September 21st. This marks the beginning of a series of transformations, with each location set to undergo a makeover in the near future.
Completely in Our Habitat “True enjoyment only happens when you feel at home. You experience that homey feeling in everything we do,” emphasizes Myrthe Schmeets, Formula Manager at Heinde. Her words capture the essence of Heinde’s goal in this rebranding: to create a warm and welcoming atmosphere where guests feel at home, with every detail carefully aligned to enhance that experience.
“With the recent reopening of the Almelo location and the upcoming transformations of their other locations, Heinde is ready to pamper and surprise its guests in the future. Myrthe adds, “We are convinced of the importance of the right music and an inviting interior. That’s why our partnership with Xenox is so valuable.” Together, we are working to ensure that the musical experience seamlessly aligns with the renewed identity of Heinde, helping to create that warm, homely feeling.”
We are convinced of the importance of the right music and an inviting interior. That’s why our partnership with Xenox is so valuable.
Myrthe van Schaik – Schmeets, Manager at Club Culinair – Heinde Franchise
Heinde is a growing success story. The concept of “unlimited dining” has been a huge success. Currently, there are already 11 Heinde locations across the country, and in the coming six months, another six openings are planned.
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Collaboration in the Spotlight: Norah and Xenox
At Xenox, we are excited to spotlight our newest client: Norah, the leading women’s clothing store.
Norah has steadily grown since 2014 and now has more than 90 stores across the Netherlands and Belgium. It’s been an impressive journey, and we are proud to be a part of Norah’s success story.
It all began with an initial meeting with Norah’s team at our office in Tricht to better understand the Norah brand. We explored Norah’s core values and listened to the needs of their diverse customer base. As Sylvana Theeboom, Marketing Coordinator at Norah, expressed: “Our discussions led to the selection of music that perfectly matches the desired atmosphere in the Norah stores.”
Careful Selection The custom-made music channel, Norah Radio, features a music profile that includes current, friendly, and warm tunes, ranging from the ’80s to the present. We’ve carefully chosen tracks that are recognizable but also have a quirky twist, creating a unique atmosphere. The music is designed to subtly engage customers, giving them a warm and welcoming feeling.
Tracks with a Danceable Touch Norah Radio also occasionally includes Dutch-language music and tracks with a danceable vibe, but without the typical club feel. We’ve carefully selected pop tracks that create a pleasant and energetic atmosphere, ensuring that customers have a positive experience while shopping. We avoid explicit lyrics and coarse language to make the in-store experience as enjoyable as possible.
Our discussions led to the selection of music that perfectly matches the desired atmosphere in the Norah stores.
Sylvana Theeboom, Marketing Coordinator at Norah
With Norah as our valued client, we aim to elevate the Norah experience by providing the perfect musical backdrop. It’s a wonderful brand where we bring together music and fashion to create an enjoyable shopping experience for everyone who visits the Norah stores.
Together, we ensure that Norah always hits the right note!
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Cosmo Hairstyling: The Perfect Symphony of Style and Music
Step into the enchanting world of Cosmo Hairstyling, where since 1986, the art of hair care and styling has been mastered to perfection. With nearly 50 salons across the Netherlands, Cosmo has always been at the forefront of the latest trends in beauty and fashion. But what is the secret behind the success of this brand?
To learn more about Cosmo Hairstyling, we spoke with Martin Oostveen, Operational Manager Franchise at Cosmo Hairstyling. “At Cosmo Hairstyling, it’s all about the customer and the overall experience,” says Martin. “We don’t just want to provide the best hair service; we also want to create an environment where customers feel special and pampered, and the right music certainly plays a big part in that.”
The search for that total experience led Cosmo Hairstyling to Xenox, where the initial contact was crucial in understanding the core values of Cosmo Hairstyling and the needs of its customers. Martin explains: “We want to be modern and high-end, but also fashion-conscious, surprising, and trendsetting. Our customers need to feel that they are part of something special, which is why we were looking for a partner who could translate our vision into a harmonious musical experience.”
Ron Klijn, music specialist at Xenox, faced the challenge of seamlessly translating this feeling into music. The goal was to create a musical experience that combines the feeling of high-end luxury with a light, optimistic atmosphere. Martin emphasizes: “We don’t just want music as background; we want it to enrich the senses. The feeling of luxury and well-being plays a crucial role.”
Ron explains: “In our music selection, we consciously chose tropical vibes that evoke a sense of relaxation and positivity. The vibrant energy of Ibiza adds an exciting dynamic, while a touch of glitter and glamour elevates the experience. All of this comes together to create a unique sound that perfectly aligns with Cosmo Hairstyling’s brand identity.” The music selection takes into account the rhythm to maintain a constant, immersive atmosphere while keeping diversity. With a tempo ranging from 100 to 120 bpm, the desired energy and a pleasant flow are created.
We don’t just want music as background; we want it to enrich the senses.
Martin Oostveen, Operational Manager Franchise Cosmo Hairstyling
In addition to the Branded Music Channel heard throughout the salons, Xenox has developed a separate music channel for some Cosmo Hairstyling salons, specifically for the wellness area. This channel is designed to create a calm and revitalizing atmosphere. The melodies, harmonies, and rhythms are carefully selected to promote a sense of relaxation and positive energy, with an emphasis on soothing sounds and refined instrumental compositions. With this, Cosmo goes a step further in seamlessly integrating music into the overall concept.
For Cosmo Hairstyling, it is crucial that the music contributes to a vibrant atmosphere in the salons, where both customers and staff feel welcome. Martin emphasizes: “It’s not just about the hair treatment you receive; it’s about the overall experience. We want customers to feel special from the moment they walk in.”
Together with Xenox, Cosmo Hairstyling has found harmony between music and ambiance, reflecting the brand’s unique identity and enriching the customer experience. This successful partnership continues to pamper Cosmo Hairstyling’s customers with the perfect symphony of style and music.
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Xenox at BBB Maastricht
Looking back at last year, we were thrilled to participate in the BBB Maastricht. We are excited to announce that we will once again be present at this event this year (October 7–9, 2024 at MECC Maastricht). The BBB Maastricht offers a pleasant and inspiring environment where we look forward to valuable meetings and engaging conversations.
As a key meeting place for hospitality professionals from the Netherlands and Belgium, the BBB Maastricht is known for its high quality. With a diverse program, the fair provides various networking opportunities, cooking and product demonstrations, tastings, competitions, and workshops for all segments of the hospitality industry. Last year, the fair attracted an impressive 13,750 visitors.
The BBB Maastricht is of great importance to hospitality suppliers, entrepreneurs, and professionals. The diversity of exhibitors ensures valuable encounters and interesting connections. Of course, all of this traditionally ends with a cheerful toast to the success of the industry.
Factsheet BBB 2023
75%Decision-making authority
11%Belgian exhibitors
20%Belgian visitors
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A warm welcome at SQM Offices!
Our music systems are commonly found in hospitality venues, retail stores, gyms, and hotels, but you’ll also hear music playing through the speakers at the entrances of SQM Offices buildings. That’s a great way to walk in!
n collaboration with Bob Sol from AVgek,who installed the complete audio system, an X-Radio has been placed. The X-Radio is ideal for office environments, as it is very easy to use. All you need is a power outlet, an internet connection, and audio equipment. Choose one of the music concepts, and your visitors will enjoy non-stop music, without interruptions from ads or news. Would you like a great-sounding office environment too? Feel free to contact our Sales Managers 🎶
